Native advertising agency Taboola has announced the extension of their multi-year partnership with Dennis Publishing, an international media conglomerate with over 50 million unique monthly users.
Dennis was one of the first corporate publishers signed by Taboola in the UK in 2013, with this renewal the two companies have been partners for over 10 years. Dennis has a portfolio of more than 30 brands operating in four areas of expertise including Current, Technology, Automotive and Professional and sells more than 2.5 million magazines per month. Taboola has existed on eight publisher sites for several years, and this new agreement will see all eight sites renew their agreements to boost revenue and affiliate engagement.
As part of the innovation, Dennis will expand the Taboola Feed integration – a seamlessly integrated infinite scroll that provides readers with personalized content for a more engaging experience, for Allows monetization from positions below the article – on additional sites. Dennis will also expand the use of Taboola’s Explore More products across the Coach Magazine, Cyclist and Expert Reviews brands. Discover More is designed to drive users to a publisher’s website directly from apps and social networks, increasing engagement. Finally, Dennis will continue to use Taboola’s Audience Exchange to drive traffic across his network of sites.
“We are excited to renew our partnership with Taboola, which has driven significant value across our websites throughout,” said Dan Powell-Rees, Chief Operating Officer, Revenue, Dennis. our relationship. With the dramatic increase in our engagement since partnering with Taboola, expanding the benefits of their products across multiple locations and sectors as well as expanding the partnership throughout A decade of working together was a completely natural decision. ”
Adam Singolda, Founder and CEO, Taboola said: “Dennis is an invaluable partner in helping to inform audiences through its high-quality journalism. I’m excited to work with the team to continue the partnership, drive revenue, and engagement. ”
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