In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.
App Annie’s State of Mobile 2019 report, covers the impact of mobile across gaming, retail, banking, social networking, travel, worldwide business and Gen Z behaviour. From the impact on IPO valuations to the way we shop and bank, this report provides a glimpse into the transformation of our daily habits thanks to mobile’s prolific influence.
App Annie also reveals the top apps and companies by consumer spend, usage and downloads, worldwide and buy county.
Worldwide key stats for 2018:
194 billion downloads
$100B App Store consumer spend
3 hours per day spent in mobile by the average user
500% higher average IPO valuation (USD) for companies with mobile as a core focus
30% higher engagement in non-gaming apps for Gen Z vs. older demographics
In 2019, App Store consumer spend will surpass $120B — double the size of the global box office market
Impact of mobile’s evolution on business:
Mobile transformation pays dividends & dramatically outperforms GDP growth in key economies
Mobile-focused companies made up over 95% of USD valuations in 2018’s major liquidity events
Key stats in brief below:
Retail
Global time spent in shopping apps grew to 18 billion hours in 2018, up 60% from 2016
Time spent in Shopping apps correlates strongly with e-Commerce sales
Peer-to-Peer marketplaces were the 2nd most popular way to shop on mobile in 2018
Video Streaming
Time spent in top 5 video streaming apps up 130% in 2018 vs. 2016
YouTube dominates globally for time spent, except in China
App store consumer spending in the top 5 video streaming apps worldwide grew 285% in 2018 versus 2016
Globally, over $2.2B was spent on the top 5 video streaming services in 2018
10 minutes of every hour spent consuming media in 2019 will be streaming video on mobile
Social Networking and Messaging
Over 720B hours spend globally in Social & Comms apps in 2018, up 30% from 2016
Half of time spent on mobile globally was in Social and Communication category apps in 2018
Encrypted Messaging, Photos & Videos spurred engagement of Social apps
WhatsApp surpassed Facebook as most popular Facebook-owned app in 2018
Mobile Marketing
60% more apps will monetize through in-app advertising in 2019, vying for piece of the $250B digital advertising market
How ASO best practices have evolved in 2018
On the iOS App Store, 65% of downloads come from organic search.
Advertisers leverage more ad platforms for user acquisition
Restaurants and Food Delivery
Globally, consumers sourced food & drinks through apps 150% more often in 2018 than 2016
Globally, downloads of the top 5 food delivery apps have grown 65% in 2018 vs. 2016
Banking and Finance
Global downloads of Finance apps exceed 3.7B in 2018, up 90% from 2016
The average user checks their bank account on mobile nearly daily in 2018, up 25% from 2016
Fintech apps carve out larger user bases and foster habit-forming behaviours
Travel
Total sessions in Travel and Navigation apps grew 70% in 2018 from 2016
The top 5 car sharing apps grew 25% year over year in 2018.
Bike and scooter sharing apps had their breakout in 2018 with a 500% growth in user base
Airlines grew their global footprint by 50% in 2018 from 2016 – the top 5 Airlines apps grew their average monthly usage 50% from 2016 to 2018
Dating
Global consumer spend in Top 10 Dating apps grew 190% 2016 – 2018
In Q3 2018 alone, there were 2.7 million dating app downloads in the UK
Brits spent more on Tinder than Netflix – because you can’t Netflix and Chill if you don’t have a date
2018, Q1-Q3, Tinder generated more consumer spend than Netflix, in the UK, across Google Play and the iOS App Store combined
Fitness and Health
Global consumer spend in Health and Fitness apps have grown 3x in 2018 from 2016
Downloads of Medical apps have grown in 2018 in both mature markets like the US, UK and France at over 35% as well as emerging markets like Brazil, India and Indonesia at 35%, 65% and 110% growth respectively
Gen Z
Gen Z (aged 16-24) engages 30% more on average with their most used non-gaming apps than those aged 25 and older
Specifically, Gen Z spends 20% more time and engages with their most-used apps 30% more often than the rest of the population
Mobile is second nature and used across nearly all aspects of life — communication, socializing, shopping, banking, etc
Mobile is non-negotiable to any business hoping to attract this demographic
(It is the opposite for Gen Z when it comes to games. Those 25 and older spend 75% more time each month in their most used games and access them 50% more often.)
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